Choi Jihyun is a cosmetics critic, author, and translator. Choi is on the translation panel for Newsweek. Through translating twice Paula Begoun’s book Don’t Go To the Cosmetics Counter Without Me, Choi opened her eyes to the cosmetic and beauty industry. After that, she worked as a cosmetics critic and through her personal blog and mediums such as Health Kyunghyang and The Hankyoreh spread scientifically supported information about the functions and uses of makeup. In particular, Choi focuses on emphasizing the importance of having the scientific knowledge to evaluate quality of information, as well as dispelling uncertainty and fear caused by false information about makeup.
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